How can your business benefit from RSS?

There will come a time when the RSS address will be as natural on a PR manager's business card and email signature file as an email or website address or phone number is today. In the online communication of companies, it is a growing problem that spam makes people reject news about companies. RSS can be a solution to this problem.

RSS is short for Rich Site Summary or RDF Site Summary, but often Really Simple Syndication. In English, it is an XML standard service used to relay current news or articles published on a website (title, author, category, short content and link). The information can be automatically transferred to another website or to a (small) program installed on the user's computer for this purpose.

There are free and paid versions of RSS readers, as well as browser-based or Outlook plug-ins. (here is an example) RSS feeds are usually marked with a logo or " RSS" link on websites that offer such a service.

The benefits of using RSS

Companies with highly active communications departments should consider using RSS in the corporate press room or on a dedicated corporate blog. The advantage of RSS over newsletters is that it does not require subscription or any other personal information from the user.

This fact is very important in today's world of unsolicited and pushy advertising. Many journalists don't subscribe to corporate newsletters or press release alerts because they are fed up with the daily flood of SPAM.

RSS, on the other hand, provides a maximum secure and manageable solution for the media. In addition, it allows for continuous and automated updates ? the user can read the latest news, articles, announcements, etc. on his desktop with the help of his RSS reader. Although communications are mostly sent to the media by fax, letter and e-mail, more and more large companies are using RSS communication techniques in their media relations.

A "subscription incentive" to the RSS feed could look like this: welcome! I am the Communications Manager of (Company) (Name). From now on, our company's communications will be done using RSS technology, which is safer and easier than e-mail. You can now choose the topic that is closest to your work and subscribe to our RSS feed with a simple "right mouse click".

So you get the latest developments immediately in your own reader. You can choose between the following notifications. Thank you in advance! All company news Investor information Professional articles, studies and Personnel changes.

RSS Contender takes the concept even further and uses it to syndicate our content and gain more exposure and high quality backlinks.

via RSS Contender - Profile Automation rsscontender.blogspot.com/2...